Content marketing is more than content creation and distribution Companies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads.
ClickZ Daily: August 5, 2020 |
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| Happy Wednesday! Today we look at content marketing and how it is more than content creation and distribution. Companies need to look at content as only part of the story since SEO and inbound marketing tactics are needs to acquire leads. At the end of the day, it’s about generating revenue to understand the value of any marketing campaign. Also Jaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap and differ, and why partnerships belong in any corporate growth strategy. He writes: While both leaders are responsible for growth, the distinction between these roles is meaningful. And CGOs in particular who can comfortably wear a partnership hat will find themselves rewarded with sizable opportunities for sustainable growth. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Content Marketing Ashley Schweigert Companies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads. |
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Digital Leaders Jaime Singson Jaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap and differ, and why partnerships belong in any corporate growth strategy. Read more |
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| Digital Advertising Robert Rothschild Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read more |
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| Data-Driven Marketing Or Lenchner Transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read more |
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| Data & Analytics James Kinley James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performance of their global campaigns. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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