Retail media is evolving. Take Kroger — the latest grocer to launch a new private programmatic advertising marketplace. The new offering allows brands to reach shoppers across the web, using their own demand-side platform and then optimize performance against actual retail sales. Read more below. Other things to know about | | |
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| | | | | More and more companies are getting into the retail media space. As competition heats up, a Kroger executive talks about the grocer’s latest attempt to stay ahead of the curve. | | |
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howdy! | | | | | During day four of Advertising Week, marketers looked to go deeper with their audience by showing a softer side of the celebrities and creators they work with. | | |
| | | | | As consumers become more intentional with their time, the fan experience is also transforming into a more mindful journey than ever before. | | |
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howdy! | | | | | Webby is “confident” the company will bring in more e-commerce revenue for its affiliate partners this year than the nearly $1 billion in sales in 2020. | | |
| | | | | In a new report, 75% of shoppers said YouTube is changing the traditional shopping journey by delivering unexpected moments of product inspiration. | | |
howdy! | | | | | For some — particularly those that get personal fulfillment from their style — the return to the office is, indeed, a good reason to go all out. | | |
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| | | | | The role of brand and performance marketing teams is changing when it comes to CTV. Join this webinar on November 30 at 1 p.m. EDT to learn how marketers are approaching the channel. | | |
howdy! | | | | | The media agency network’s brand purpose initiative hits on misinformation, fraud, ethics and DE&I issues; it’s also the first agency signed up to Disney’s new clean-room offering. | | |
howdy! | | | | | After a tumultuous 19 months, the future of work is changing. At this year’s Advertising Week, executives across the industry sound off on navigating what comes next. | | |
| | | | | The Comcast-owned news organization operates three standalone news streaming outlets, and its digital arm has roughly doubled its staff and is investing in more original streaming shows. |
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