Consumers’ thoughts about aging are evolving. It’s no longer merely about more years; they want more healthy years. Understanding this shift can help supplement brands leverage growing product category opportunities as consumer supplement preferences evolve to embrace a vibrant healthspan beyond one-dimensional lifespan.

When it comes to what supplement users worry most about when it comes to aging and improving healthspan, recent sales data show they are spending to act on those concerns. In fact, according to the NBJ 2024 Longevity Report, projected sales of healthy aging supplements will cross the billion-dollar threshold, reaching $1.04 billion in sales on 7.7% growth in 2026.

Join Fran Schoenwetter, with SupplySide and New Hope Network, and Scott Dicker, marketing insights director at SPINS, as they discuss key condition-specific and product innovation trends driving the greatest potential, and how to meet diverse needs within the multitude of categories fueling healthspan product opportunities.