WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 4, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Oct. 4. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

This is the age of the educated consumer. Here’s how to treat them accordingly.

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Set yourself apart by creating a convenient car buying experience
The way consumers buy cars has changed significantly in recent years. A vast majority of the car-buying experience has been done online before the customer even walks on your lot – in fact, consumers are nearly 60% of the way through the customer journey before they reach out. This webinar from Podium will help you identify key points in the car-buying experience and improve the customer experience. Register now!

2.

We’ve got two great webinars coming up. On Oct. 10, we’ll show how dealers can turn their data into actionable stories. Click here to register. On Oct. 17, pros will tell how to identify key points in the car-buying experience – and more. Click here to register for that one.

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3.

States are getting tougher on dealer bond requirements. Here's a rundown.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

4.

The insurance checks are coming in, and Texans are starting to buy vehicles to replace the ones lost in the hurricane.

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5.

Now for the latest dealer news from CBT Automotive.

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...