The surge in spending on premium pet food, supplements and animal health care has its genesis in another consumer trend — pet owners viewing their pets as family members.

Growing consumer interest in proactive pet care is driving the pet supplement market in a wide variety of categories including joint health, dental health, skin and coat health, digestion including probiotics, calming aids and senior wellness.

Take a look at this new digital magazine and read more about how brands that cater to the evolving needs and interests of pet parents will be well-positioned for success.