Consolidate and normalize data across your organization with a CDP

Hi there,

A Customer Data Platform, is a system designed for non-IT use to streamline the flow of customer data throughout the martech stack and create a single view of the customer. A CDP consolidates and normalizes disparate sets of data collected across multiple touchpoints into a profile representing the customer, helping your sales, marketing and service professional team deliver the ideal total customer experience.

"Customer Data Platforms: A Marketer’s Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology.

Included in the report are profiles of 16 leading CDP vendors.

This 74-page report answers the following questions: