As a marketer focused on driving revenue and optimizing campaign performance, you know calls are a vital touchpoint for connecting with customers. In fact, calls have overtaken emails as consumers' preferred engagement channel, according to Salesforce research.
MarTech's Enterprise Call Analytics Platforms: A Marketer’s Guide takes a look at call analytics platforms, with a particular eye toward how they are managing and monetizing inbound phone calls, and the use cases AI is bringing to the table. It provides a detailed overview of:
- Key trends driving adoption of call analytics platforms
- How AI is transforming call analytics platforms
- Top call analytics vendors and their capabilities
- Steps for evaluating your call analytics needs
Whether you're looking to track phone calls back to digital sources, analyze conversations with AI, or integrate call data into your tech stack, this guide has insightful recommendations.
