Saturday Summary: April 25, 2020

Dear John,
 
This week we did something special. We sent each of our daily podcasts to our email subscribers These shows were very well received. Below is a summary of our best episodes. Please review them and listen to a few. I’m sure you’ll find them valuable.
 
Please share your feedback with me.
 
Friday: Interview with Hotel Entrepreneur
 
Each week we bring you interviews with some of the most successful people in business. We do this to share their insider business secrets and take you inside business strategy. This week we are going inside the Hotel, Hospitality and Convention business. Our discussion this week is with Doug Baarman of Conference Direct. Season 2 Show 15 Episode 137

Click here to listen to this episode of the Do this Sell More Show: Hotel Entrepreneur
 
Thursday: Ten Business Growth Habits: Quarantine Edition
 
Here are 10 business growth habits you can implement immediately - regardless of your situation. These activities require a small investment of time and money and offer a huge return. Don't miss this episode of The Do This Sell More Show. Click the link to listen. Season 2 Show 14 Episode 136

Click here to listen to this episode of the Do this Sell More Show: Ten Growth Habits
 
Wednesday:  How To get People to Take Action

If you want to connect with your audience and move them to take action, you need to do three things: You need to educate, entertain, and inform. If you're wondering how to do all of this is a brief marketing piece, like an article, podcast, or short video, you need to this show. Season 2 Show 13 Episode 135.

Click here to listen to this episode of the Do this Sell More Show: Take Action
 
Tuesday: Never Fight with a Client or Prospect
 
Fighting with a client or a prospect on social media is foolish. It is impossible to change someone's mind in that forum but there is an even more compelling reason to avoid that type of confrontation. On today's show I tell a scary personal story that will make you think twice before you engage a social media troll. Season 2 Show 12 Episode 134.

Click here to listen to this episode of the Do this Sell More Show: Never Fight
 
Monday: Get a Fresh Start During Lockdown
 
Here are the five things you can do to give your business a fresh start:

One: Understand your clients needs: Practical and Emotional

What does your client (ideal in the aggregate) need to continue to operate, survive or grow? If it is a physical product, figure out how you can provide it, procure it or finance it. If it is a skill, figure out how you can teach him it, be a source for it, or recruit it for him.

Emotional needs require more nuance. You need to read your client and help him understand that he needs you for that support. You need to quantify that value. Most people will sacrifice their mental health in tough times. Convince the client he shouldn't. Why? Because that puts everything at risk.

 Two: Communicate Your Value Proposition Frequently

Now that you understand the needs of your ideal clients, you need to communicate with the people who look like those clients. As many of them as you can. En mass.  Broadcast your message with laser-like precision to that audience as often as possible.  "I can help you. Let me help you."

Three: Honeypot

Make a free offer of something of value to your prospective client. This could be a report that outlines how the client can achieve a goal. It can be a program or course designed to educate the client's team on new skills. It can be a service designed to get the client up and running in a new area. The offer of this free service makes the possibility of your solution real.

Four: Be Easy To Work With

Explain how you'd like to help the client in return for financial compensation. Show a return on investment. Offer payment plans and installment agreements. Listen. Be a friend as well as a service provider.  Do business profitably on the client's terms.

Five: Continuously Innovate

Your first attempt at this may not be successful. You may not select the correct product or service. It may take a while for the client to recognize the value or the client may hold on to his finances tightly because he is financially insecure.  Keep listening. Keep looking for the right product/service to help your clients. Keep making offers.  Eventually you will find the right opportunity.

Click here to listen to this episode of the Do this Sell More Show: Never Fight
 
I hope you and your family are well.
 
Please stay safe.
 
Warm regards,


Dave Lorenzo
 
Revenue Growth Expert
Toll Free:   (888) 444-5150
Miami, FL: (786) 436-1986

Email:  [email protected]
Website: DaveLorenzo.com