| "They're taking money out of people's hands [who have] worked really hard." In the latest installment of our Confessions series, an Instagram fashion influencer laments the use of bots to artificially inflate engagement. Snap is looking for a head of integration to work with its content team and advertisers to insert brands into Snapchat Discover shows. Ad buyers say this is a sign the company is relaxing its restrictions on branded content, which it has historically separated from editorial content. "People are just here to get acquired, and go home." Execs from brands, agencies and ad tech vendors shared what was on their minds at Dmexco. Although Amazon may have purposefully downplayed itself in its pitch to brands at Dmexco, especially in comparison to Facebook and Google, its growing influence on the ad ecosystem was felt throughout the conference. From Glossy: Harper's Bazaar has redesigned ShopBazaar, its e-commerce platform, to focus on a much smaller collection of items selected by its editors. Join agencies like Ogilvy, JWT, FCB, Essence and more at the Digiday Agency Summit in Charleston, South Carolina next month for three days of discussion, networking and insights around the agency of the future. |
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| Lucia Moses An Instagrammer worries that he’s losing jobs to other influencers who have artificially inflated their followings. |
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| Sahil Patel Snap is looking to hire its first head of brand integrations, focused on selling brand placements inside Snapchat shows and other premium content. |
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| Sponsored Content Grapeshot Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L'Oreal's data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot. |
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| Seb Joseph Digiday spoke to brands, agencies and ad tech vendors to discuss the biggest challenges ad tech faces in 2017. |
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| Seb Joseph Amazon's potential influence on the ad ecosystem reverberated across Dmexco. |
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| Sponsored Content Social Native What makes people pause, and take notice isn't a perfectly lit product on a pristine white background. It's authenticity. User generated content is taking center stage giving marketers the speed, scale, and relatability they need to stand out in the age of double-tap likes. Download the guide. Sponsored by Social Native. |
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| Sponsored Content Experticity Marketers are too focused on who's behind the camera when they should be focused on who's in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it's become such a big part of current trends like influencer marketing. Sponsored content by Experticity |
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