How bro publisher the Chive is making content and commerce work, 'Gold from a marketer's perspective': Pinterest is quietly gaining a foothold among marketers, Boston Globe-backed health news startup Stat is cracking the vertical media model, My Email Subject
| "It's all one massive arbitrage system": In the latest installment of our Confessions series, a former global media head of a multinational brand said brands haven't invested in the right media skills. Stat, the health news site Boston Globe Media Partners launched in 2015, is starting to figure out how to create content specialized enough to command a premium price while appealing to the general public. "Gold from a marketer's perspective": Pinterest's quick product rollout, along with its emphasis on search and scale, has piqued the interest of agency executives. Young men's publisher the Chive started selling shirts in 2011. Since then, Chive owner Resignation Media has established two standalone e-commerce storefronts, driving a $20 million commerce business that accounts for one-third of its revenue. "The old model of marketing with celebrities was very top-down and a bit dated." L'Oreal Paris UK's Adrien Koskas shares why the brand has started working with influencers and more on the latest Digiday Live podcast. We're looking to invite brand and retail executives to our upcoming Digiday Retail Summit in July. Apply here for a pass. What does an organization like Bank of America do to ensure programmatic success? Janna Turner Botha, svp of digital marketing at Bank of America, will share what the bank has learned at the Digiday Programmatic Marketing Summit. Find out more about how to join us today. |
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| Jessica Davies “Unless clients really grow up and understand they need skilled media people and pay them outside the marketing payment structures, they’ll continue to struggle.” |
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| Max Willens "We're not whoring ourselves out constantly," Leo Resig said. "If that product is cool or not, we're going to hear from our readers." |
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| Sponsored Content LiveRamp "People-based"--the epithet has found itself attached to marketing for a while, but it's only lately that Google and Bing have started rolling out tools to help search marketers get truly personal. With Google's Customer Match and Bing's Custom Audiences, marketers are applying a people-based approach to search, with auto and retail brands quickly hopping on the bandwagon. So exactly how are companies like Lowe's and CustomInk using these tools to reach customers? Sponsored by LiveRamp. |
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| Tanya Dua Pinterest’s quick product roll-out, coupled with its emphasis on search and scale, seems to be working. |
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| Lucia Moses The new vertical from the parent of The Boston Globe says it’s on track to meet its goal of 10,000 subscribers in three years. |
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| Sponsored Content Media iQ Media planners were once the heart of the creative agency. But this is the age of the algorithm, and the programmatic revolution has transformed how ads-at least online -find their way in front of consumers. Sponsored content by Media iQ |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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