| Ilyse Liffreing A young ad agency platforms manger describes the sexism she witnesses even as agencies grapple with responding to the #MeToo movement. |
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| Aditi Sangal Those wishing for a big tech breakup shouldn't hold their breath. |
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| Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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| Lucinda Southern With the goal of driving utility for younger audiences, Bloomberg Media is making more content available on audio. |
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| Seb Joseph The tech tax is seen as eating into the advertiser’s budget, and while this was acceptable when programmatic spend was relatively low, it’s not now. |
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| Sponsored Content Dstillery At the moment, data management platforms (DMPs) are transitioning into their very own third wave. With mass acceptance and proliferation complete, the third wave for DMPs will be defined by data connoisseurship and specialization, and will usher in an unprecedented level of intelligence and sophistication around data. For advertisers, that means a new age of audience creation, exploration and activation. Sponsored by Dstillery. |
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| Sponsored Content AdColony By 2020, games will account for 72 percent of total global app revenues, or $58.1 billion. If you want a piece of that pie, instead of chasing users away with intrusive ads or neglecting key IAP opportunities, be sure to integrate relevant and engaging ad solutions that boost your IAP. Sponsored by AdColony. |
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