For publishers, Amazon Alexa holds promise but not much money (yet), Barstool Sports puts its own frat-house spin on sports documentaries, Inside Axel Springer's WhatsApp experiment to get teens into politics, My Email Subject
| "The nature of the way agencies operate is not set up to accommodate mothers": In our latest Confessions, a new mother shares what it's like to return to work at an ad agency after having a baby. Publishers have many reasons to be excited about on-demand audio, but monetization is probably not one of them at this point. With Amazon's Alexa, they're starting to figure out what does and doesn't work. Barstool Sports is venturing into sports documentaries -- with a twist. The 10-minute videos cover topics the traditional sports media giants largely ignore, like Manti Te'o's nonexistent dead girlfriend. Ahead of Germany's national election in September, publisher Axel Springer is trying to engage first-time voters. Here's a look at the experiment its in-house journalism school conducted through WhatsApp that targeted this demographic. Amazon's relationship with magazine publishers deepened when it started selling its Echo, opening the product to them to create content for it. So far, the two parties' interests seem aligned. In today's saturated market, it is still possible to find an untapped customer need. Aaron Luo, founder and CEO of luxury fitness bag brand Caraa, will explain how the brand found its customer base at the Digiday Retail Summit in Napa, CA later this month. Find out about how to join us. |
|---|
|
|---|
| Shareen Pathak “The nature of the way agencies operate is not set up to accommodate mothers or dads who are primary caregivers or even dads who share responsibility.” |
|---|
|
|---|
| Max Willens Voice-enabled devices are selling faster than expected, but publisher options for monetizing their small, but growing audiences are limited at the moment. |
|---|
|
|---|
| Sponsored Content LiveRamp LiveRamp interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the nine steps you need to take to prepare your organization, implement cross-channel attribution and start seeing success. Sponsored by LiveRamp. |
|---|
|
|---|
| Sahil Patel Barstool Sports is looking to stretch itself by doing polished, well-produced documentary shorts — but with its own twist. |
|---|
|
|---|
| Jessica Davies Axel Springer Academy's latest project was to figure out what new editorial formats engage 18- to 22 year-olds in politics, specifically via WhatsApp. |
|---|
|
|---|
| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
|---|
|
|---|
| Sponsored Content RhythmOne Advertisers and brands have been concerned with quality since the advent of programmatic buying. Download this report to learn about what's on the horizon when it comes to maintaining quality in the advertising ecosystem, and other valuable insights for advertisers, brands and demand platforms to put you on the front lines of combatting fraud. Sponsored by RhythmOne. |
|---|
|
|---|
|
|
