GET THE 9-POINT VIP BUYERS CHECKLIST: It is more important than ever to show clear value to your buyers. Are you nurturing your buyers correctly? Most agents do a poor job of this. Just waiting on the buyer to call or relying on back and forth email communication is a terrible waste of your leads >> cont'd
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Best Practices in Sales & Marketing
2022: The Year of the 'Teamerage' Brokers embraced the team structure even more this year, with some adopting a new business model to share responsibility with team leaders. Full Story: REALTOR® Magazine (12/21)
A great story helps you stand out when networking Having one or two compelling stories ready to share during networking increases the likelihood that a potential customer will remember you -- and refer you to others, says Charlie Lawson, author of "The Unnatural Networker." Ideally, the story will be a moving, work-related anecdote that illustrates your drive and commitment, such as the one Lawson shared in this conversation with Ivan Misner, founder of networking organization BNI and co-author of "Networking Like a Pro." Full Story: Entrepreneur (12/19)
Building a strong company presence on LinkedIn Building a compelling presence on LinkedIn can be a good way to boost brand awareness, writes John Foster, who discusses the value of asking questions, running polls and using appealing visuals. Full Story: AZ Big Media (Phoenix) (12/19)
Real Estate Trends
Condo sale underscores resilience of Aspen's market Agent Lane Johnson of Compass was able to sell his client's Aspen, Colo., penthouse for $9 million more than its 2021 price. "There are peaks and valleys, highs and lows, but over time, if you're not forced to sell here, Aspen will always be an appreciating asset," Johnson said. Full Story: The Wall Street Journal (12/21)
US home starts, permits plunge in Nov. US residential construction starts fell 0.5% in November, according to federal figures, and applications to build plunged 11.2%. The declines come amid high inflation and borrowing costs, with the annualized rate of 828,000 single-family homes the lowest since May 2020. Full Story: BNN Bloomberg (Canada) (12/20)
Technology & Innovations
Capital Good Fund aims to make solar more affordable Andy Posner, founder and CEO of Capital Good Fund, discusses a program that tackles a challenge homeowners face when considering installing residential solar: cost. Capital Good Fund has developed loans that deliver benefits of solar and other energy-efficiency improvements to middle- and low-income homeowners, as well as communities of color. Posner also shares his concerns regarding supply chain issues, permitting challenges and net energy metering policies. Full Story: Renewable Energy SmartPod (12/19)
Nonbank lenders pose risk to financial system Interest rate increases are stoking concerns over the massive unregulated lending industry and potential negative impacts on the broader economy should this sector stumble during a recession. "We need to worry, a lot, about nonbank risks to financial stability," said Michael Barr, vice chair for supervision at the Federal Reserve. Full Story: The Washington Post (12/19)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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