Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. Publishers have scaled back on their virtual reality efforts, citing issues with scale and receding interest from marketers. For Digiday+ members: The days of agencies only wanting to trade with certain publishers are pretty much over, according to advertisers. For Digiday+ members: BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. For Macy's internal teams, Story is a learning tool as the company works to move faster. Hear how Paul Dolan, CEO, Varick, and Kolin Kleveno, svp, head of programmatic, 360i, are getting a better grasp on the programmatic supply chain at the Digiday Programmatic Marketing Summit. |
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Kerry Flynn Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. |
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Max Willens Publishers have scaled back on their virtual reality efforts, citing issues with scale and receding interest from marketers. |
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Sponsored Content Unruly At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing and a lack of global guidelines on transparency. However, it's not all doom and gloom -- many companies are working hard to clean up the ad landscape by bringing transparency and trust back to the industry. Sponsored by Unruly. |
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Seb Joseph The days of agencies only wanting to trade with certain publishers are pretty much over, according to advertisers. |
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Max Willens The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. |
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Sponsored Content Cxense Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense. |
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Sponsored Content Oracle NetSuite Many of the advertising and viewership landmarks in 2018 were expected and welcomed; others not so much. One thing's for sure: as we head deeper into 2019, the industry will navigate more twists and turns. Sponsored by Oracle NetSuite. |
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