Comscore’s new trends report reveals significant spike in US OTT usage We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and top streaming services.
ClickZ Daily: September 2, 2020 |
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| Happy Wednesday! Today we unpack Comscore’s latest State of OTT report, which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and top streaming services. According to the report the most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. Also, as advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data to grow revenue and engagement. He writes: First-party data will be a publisher’s ticket to thriving in a post-cookie world, which is why deliberate steps must be taken to start taking ownership of said data. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Jacqueline Dooley We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and top streaming services. |
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Analyzing Customer Data Ankit Oberoi As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data to grow revenue and engagement. Read more |
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| Analyzing Customer Data Feliks Malts Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decision Sciences at 3Q Digital, shows why blind faith in first-party data may not be the best idea for them. Read more |
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| Digital Marketing Megan Thudium In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by thinking like people connecting to other people; and why it starts with listening, continues with empathy and ends with being meaningful to what those individuals need to hear when they need to hear it. Read more |
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| Digital Transformation Content Media From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read more |
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| Blendr.io is a powerful, hyper-scalable and secure integration platform (iPaaS) for SaaS companies. Blendr.io has over 500+ connectors to cloud applications, cloud storage, databases and more. SaaS companies use Blendr.io to build customer-facing integrations in the visual Blend Editor. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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