Compensation, commission and concessions

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Compensation, commission and concessions | How technology can support your value proposition | APR: "Influencer communications" going beyond marketing

Created for [email protected] | Web Version

August 13, 2024

Top News

Compensation, commission and concessions Each identifies a unique method for how consumers will pay for your real estate services. Understand how they are and aren't defined under real estate practice changes. Full Story: REALTOR® Magazine (8/13)

	3-Step Buyer Presentation Strategy for a Signed Buyer Rep. Agreement Buyer Rep. Agreements are becoming crucial, and we've got you covered. Our guide walks you through each step, making it easy to show your value, set expectations, and navigate agreements effortlessly. Get ahead of the curve in the ever-changing world of real estate with this essential guide. Download Now.

Best Practices in Sales & Marketing

How technology can support your value proposition Selecting the right real estate tech tool for you and your business can feel daunting, but it's within your power to determine the best ways to make innovations work for you. Two real estate pros, whose businesses are on the cutting edge, discuss how embracing technology improves their operational efficiency and supports customer service tailored to their clients. Listen to "Drive With NAR." Full Story: REALTOR® Magazine/Drive With NAR (8/6)

APR: "Influencer communications" going beyond marketing Bill Zimmerman, APR, an author and assistant teaching professor at Penn State University, looks at how brands are leveraging content creators for more than marketing and suggests "influencer communications" is a more appropriate way to refer to this trend. Influencers are now integral to campaigns targeting Generation Z, Zimmerman writes, adding that regulatory guidelines and advanced measurement tools are helping formalize these partnerships, making influencers key players in PR strategies. Full Story: Strategies & Tactics (August)

Sales reps show more job satisfaction despite challenges Sales and sales-management professionals are seeing incremental gains in compensation satisfaction, with 61% feeling fairly compensated, compared with 44% a year ago, and the average total compensation is $119,000, according to an Industrial Distribution's survey. However, concerns about competitive wages, pay cuts and job demands persist, and although nearly half of respondents received pay raises, 55% still believe their organizations do not do enough to attract top talent. Full Story: Industrial Distribution (8/9)

Real Estate Trends

Sustainable spaces: the garage If a homeowner wants a greener garage, experts suggest starting with better insulation. Full Story: REALTOR® Magazine (8/12)

Legendary Caribou Ranch Hits Market for $48 Million Colorado's famed former destination studio, which hosted everyone from Elton to Lennon to Billy Joel to you name 'em, is up for sale. Full Story: Westword (Denver) (8/8)

Technology & Innovations

Study: EV ownership, interest in smart-home tech correlate A recent study by Parks Associates reveals that most electric vehicle owners have at least one smart-home device, compared to less than half of non-EV households. The study also shows that EV owners are interested in using smart technology to manage home-energy usage, particularly for coordinating EV charging with other appliances during peak periods. Full Story: Auto Remarketing (8/12)

Business Wellness

Fear of missing out affects mental health Fear of Missing Out (FoMO) and information overload can affect employee mental health and contribute to burnout. This study from the University of Nottingham shows how the increasing reliance on digital communication tools heightens stress and anxiety, necessitating improved information management strategies. Full Story: PhysOrg (8/9)

Fair & Equitable Housing

City ponders using parkland for affordable housing Officials in St. Petersburg, Fla., are considering green space near downtown, including a park, for a project to build affordable housing units. The park, primarily used by homeless residents and lacking public parking, may be repurposed for affordable housing, pending a voter referendum. Full Story: St. Pete Catalyst (St. Petersburg, Fla.) (8/12)

Legislation & Regulation

Lawmakers ask NAIC about efforts on climate-related risks Three Democratic members of the House have asked the National Association of Insurance Commissioners for an update on efforts regarding climate-related risks in light of recommendations issued by the Federal Insurance Office last year. The lawmakers noted concerns about the mortgage and real estate markets as insurers of last resort have been expanding in states such as Florida, California and Louisiana. Full Story: The Hill (8/12)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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