| Good morning, Marketer, so many decisions! I recently installed smart light bulbs in my home. I control them on an app. Now instead of flicking a switch on or off, I have to decide among all the colors in the rainbow, and flashing patterns to rival any Christmas tree. The light bulb app is like the TV remote, yet another controller to get to first before someone else puts on what they want. At least I didn’t have to justify the expense to a CMO. Today, our contributor Anita Brearton explains how marketers can make the case for the technology they desperately need, even with all the belt-tightening these days. And get ready for the Black Friday marketing blitz by checking out these top trends. Chris Wood,
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