Comms storylines to watch in 2025; how AI can help amplify empathy

The Scoop: Exxon, Shein face government scrutiny over environmental claims

Plus: OpenAI releases more human-like voice assistant; WhatsApp grows in popularity for news sites.

The biggest communications storylines for 2025

A look into the future from communicators.

Member Content

PR’s role in proactively combatting the spread of misinformation

Clear, concise internal messaging can prevent the organization from sharing bad info.

How AI helped Catherine Richards amplify empathy

The founder of Richards Creative on how AI can boost creativity and collaboration.

Closing the AI gap in internal communications

Ruder Finn and Ragan’s study, “The Great AI Divide in Internal Communications” identifies an AI implementation gap between priorities and adoption rates.

3 examples of how brands got creative and went viral

New social media features and updates to know this week

Updates to Instagram, Snap and more.

The Scoop: X backs down over Brazil ban

Plus: Janet Jackson says apology was ‘unauthorized’; eight new emojis coming to smartphones.

How PR can begin to implement true KPIs

It's time for a meaningful conversation about measurement.

Dos and don’ts of pitching holiday gift guides

It's time to get going!

The Scoop: California regulations may change AI forever

Ohio governor works to spread misinformation about Springfield; Apple overhauls green bubbles.

The Friday Reporter: Wendy Rabin

How I Got Here: FBI’s Michael Johnson on seizing every opportunity to learn new things

Michael Johnson shares the driving force behind impactful storytelling.

From ‘sign spotting’ to drag racing, CBRE’s head of comms keeps it interesting

As told to Diane Schwartz, CEO of Ragan Communications.