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Remember Mediapalooza? This Fall Will Bring Another Wave of Media Reviews With No End in Sight Agencies reach fever pitch as major clients scrutinize partnerships By Patrick Coffee It's happening again. Just over two years ago, several of the world's largest advertisers, from Coca-Cola to 21st Century Fox, placed their global media accounts in review as part of a six-month, $17.3 billion wave that Publicis Groupe's Maurice L?vy later labeled "Mediapalooza." Industry leaders now see that headlining shift as a harbinger of things...
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ESPN Picks Droga5 as Its Lead Creative Agency for SportsCenter and the Brand as a Whole Network spent 25 years with Wieden + Kennedy By Patrick Coffee ESPN officially chose Droga5 today as its newest ad agency partner. The independent New York shop will handle creative and strategic work promoting SportsCenter and the larger ESPN brand. Adweek's AgencySpy blog broke the news earlier today. In January, ESPN split with its former creative agency of record Wieden+Kennedy after 25 years, with the latter...
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