Coming Clean

Ahead of Adweek's Elevate Health and Wellness event this week (register here), we caught up with Miranda Kerr for Adweek's latest Digital Cover Story. Kerr's long-held passion for organic, healthy products has led her to her own clean beauty line Kora Organic (which includes noni, an ingredient often referred to as "cheese fruit").

In her interview with Adweek's T.L. Stanley, she explains how she built her skincare company from scratch.

To access exclusive interviews like this one and other celebrities like Chance the Rapper, become an Adweek+ subscriber. 

Late last week, Google dropped a major announcement that sent independent ad tech's stocks floundering: The tech giant was rejecting solutions such as Unified ID 2.0 as a potential replacement for third-party cookies.

We covered the impact on ad tech and publishers, and members of our community penned their own pieces on the walled garden's walls growing higher and how to rise to the challenge of cookie-less advertising.

But countless questions remain: Readers are lighting up the inboxes of Adweek editors Ronan Shields and Lucinda Southern like never before.

That's why we're hosting a Town Hall at 12 p.m. ET today that's free to readers. Speakers include:

Register here.

This year, brands are highlighting gender disparities, offering monetary support and creating a more inclusive version of womanhood to celebrate Women's History Month. Brands like Barbie, Secret, Stayfree and more are closing gaps in education and childcare with donations, programs and activiations.

Roundup: See what brands are doing to mark Women's History Month.

Brands are also celebrating International Women's Day:

Women Leaders from Verizon, Twitter, Bayer and more advise on how to build a strong case for higher pay.

For some time now, marketers and media buyers have braced for game-changing privacy updates that seek to give consumers more control over their data (while also appeasing regulators). Just last week, the marketplace was mulling how to grapple with Apple’s iOS 14 privacy rollout and Google Chrome’s removal of third-party cookies in 2022. But no one was fully prepared for Google’s March 3 bombshell that essentially will end behavioral targeting and profile-building as we know it.

The message is clear: King Akeem lands March 5.

Kali Beyah flies in from Delta.

Agency hired 3 executive creative directors and appointed executive director, content.

The brand is doubling down on a message of modern American optimism.

The Changs are helping the legacy boot brand promote timeless fashion.

Here's how to separate 'smart data' from 'not-so-smart data.'