| The effects of Facebook's news feed changes are reverberating beyond publishers to companies like Jukin Media and Storyful that supported Facebook strategies that are now ending. As part of a broad reorganization, The New York Times has folded its programmatic sales team into its larger ad sales team. "A step-by-step approach": Cosmopolitan has launched on mobile video and lip-syncing app Musical.ly with a new vertical video show, joining Seventeen as the second Hearst title on the app. In the ninth issue of Digiday magazine, we cover the transformation occurring in the media and marketing industries, as the era fades where reach overshadowed impact, scale trumped loyalty and the short term dominated the long term. Banks are facing an identity crisis, with retailers, e-commerce experiences and other shopping platforms among their new competitors. Download this guide from our sister site Tearsheet on eight ways banks can learn from the retail industry to figure out their futures. How does a company known for service and personal touch leverage AI to enhance the experience? At the Digiday AI Marketing Summit this April, hear from USAA's chief data and analytics officer Eric Smith about how AI is being used to expand the financial services group's ability to service the needs of the digital customer. Reserve your spot today. |
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| Max Willens Facebook’s latest news-feed change could affect the cottage industry that has sprung up to help feed viral publishers. |
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| Tim Peterson The Times wants its sales team to be able to sell any ad product to any type of advertiser, so it did away with a siloed staff. |
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| Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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| Sahil Patel Cosmopolitan joins the mobile video and lip-syncing app with a new show called “Cosmo Queens.” |
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| Lucia Moses In this issue, we focus on how publishers are cobbling together a sustainable, independent future, free, as much as possible, from the whims of the duopoly. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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| Sponsored Content AppNexus Facebook earned notoriety for enabling the spread of fake news. Google has come under fire for monetizing violent and extreme content on YouTube. And these issues produced an uproar: the brands whose ads are appearing next to objectionable content. Sponsored by AppNexus. |
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REGULAR DEADLINE:
March 9, 2018 |
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REGULAR DEADLINE:
March 9, 2018 |
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