🎛️ Cold, hard data will get you through these hot times

Good morning, Marketer, may you enjoy the journey as much as the destination.

Someone said the 2020s should be called The Roaring WTFs and I couldn’t agree more. The economy is up! The economy is down! Hiring binge! Layoff wave! That’s just the last few weeks. (Yeah, there’s also pandemic, war, politics, etc. – but we’re about marketing here.)

When emotions are jumping around like popcorn in hot grease, you need a cool hand. Measure twice with data and analytics before following your instincts. Your customers will appreciate it. Certainty and competence are powerful and attractive business attributes right now.

Take a deep breath. You got this.

Constantine von Hoffman,
Managing Editor

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