Hi,

As the reality of life under the coronavirus lockdown set in, Gap Inc. invested in ramping up production and promotion of cloth face masks. Last week, the move paid off: The company reported $130 million in revenue from face mask sales alone across their portfolio of brands including Old Navy and Athleta.

Face masks, loungewear, and surging online sales are bright spots in retail as traditional retail companies like Gap Inc. have scrambled to accommodate a lightning-fast transformation of customer preferences.

We’ve invited Nancy Green, head of Old Navy at Gap Inc., to discuss all of this. We’ll talk about everything from how she’s navigating brick-and-mortar stores during a pandemic — including mass building closures, a rapid shift to online sales channels, and the need for new safety protocols — to how Old Navy is thinking strategically about some of the potentially permanent changes in consumer habits the crisis has caused — both what people are buying and how they’re buying it.

Join us for this complimentary live event series made possible by Klarna.