Vishal Shah builds tools that turn the social media platform into a shopping experience.
| Hi, Instagram is arguably the most important social channel for brands and retailers right now. That’s why we’ve invited the executive that leads its product strategy, Vishal Shah, to speak at Code Commerce this September. Shah’s team is creating tools that turn the social media platform into a shopping experience. He oversaw the rollout of shopping tags that transform simple photos into product catalogs. Users will soon be able to make dinner reservations and purchase movie tickets directly through the app, too. These tools have the potential to be game-changers by finally turning social commerce into a real thing. They enable established retailers and brands to reach new customers, and emerging direct-to-consumer companies can build brands almost exclusively through Instagram. In fact, half of Instagram business accounts don’t even list an external website. We’ll grill Shah on why businesses should invest in Instagram as a major sales channel — and what’s next for this new generation of consumer brands. Register now for a front-row seat to the conversation: See you in September! The Recode Events Team
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