He reunited the X-Men and introduced The Mandalorian. But can he compete with Big Tech?
 
Code Conference 2020
 
 
 

Hi,

If there’s one legacy media company that has what it takes to compete with Big Tech, it’s The Walt Disney Company.

Helmed by CEO Bob Iger, Disney is an undisputed content juggernaut. In 2019, it shattered box office records by releasing seven movies that grossed $1 billion.

The secret to Iger’s slow-burning success has been Disney’s consistent strength in storytelling, bolstered by his personally negotiated acquisitions of Hollywood talent hubs Pixar, Marvel, and Lucasfilm. Last year, Disney added 21st Century Fox to its portfolio, reuniting the X-Men and adding to its vast intellectual property trove.

With last November’s launch of Disney+, Iger faces a crucial test: competing directly with tech giants Netflix, Apple, and Amazon as a platform rather than just a library.

We’ve invited Iger to Code to go on the record about his acquisition strategy, his plans for the Fox integration, Disney+, and the legacy he wants to leave.

You can join us May 26-28 for that talk and many more at Code’s new location: The Beverly Hilton and Waldorf Astoria in Beverly Hills, California.

 
 
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