BPI publishes their annual stats round-up, plus read CMU's deep dive guide to everything that mattered in AI + the music business in 2023.

We've covered the music business

each day since 21 Jun 2002

Today's email is edition #5126

Wed 3 Jan 2024

Vinyl booming, cassettes not so much says BPI stats bang

Streaming accounted for 87.7% of music consumption in the UK last year, according to UK record industry trade group BPI, with 179.6 billion streams being delivered across 2023. That’s up 12.8% on 2022 and nearly double the total number of annual streams recorded five years ago. Vinyl sales also continued to grow, for the sixteenth consecutive year, with 6.1 million units shifted, up 11.8% on 2022. Cassette sales were down by 30%, from 195,000 units to 136,000 units. Still, somewhere out there people are forking out for nearly 400 cassettes each day and it turns out a lot of them are probably Olivia Rodrigo fans.

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TOP STORY

Vinyl sales grow, cassettes slump; streaming now 87.7% of UK music consumption

Streaming accounted for 87.7% of music consumption in the UK last year, according to UK record industry trade group BPI, with 179.6 billion streams being delivered across 2023.


That’s up 12.8% on 2022 and nearly double the total number of annual streams recorded five years ago. Vinyl sales also continued to grow, for the sixteenth consecutive year, with 6.1 million units shifted, up 11.8% on 2022.


If you mash together streaming and sales data - which isn't necessarily a sensible thing to do, but hey, why not? - total music consumption overall in 2023 was up 10%, with the equivalent of 182.8 million albums being consumed. And if you struggle to mentally process streams being converted into album sales, yeah we all do. But lots of music was consumed, that's all you need to know. And that can only be a good thing - right?


Consumption rather than revenue data tends to be easier to comprehend in the physical product bit of the music business, where there is generally a closer connection between units shifted and revenue generated. Although, that said, CDs still out-perform vinyl records in terms of number of units sold - 10.8 million versus 6.1 million - even though vinyl now generates more revenue for the industry because of the higher price point.


CD sales are still in decline, down 6.9% on 2022, although the BPI notes the decline is declining, to its lowest level since 2015. Make of that what you will. And, perhaps more importantly, cassette sales were down by 30%, from 195,000 units to 136,000 units.


Still, somewhere out there people are forking out for nearly 400 cassettes each day. Do we really need a cassette revival? If you were using cassettes first time round, you probably wonder why anyone would want to go back to a format that slowly stretches, gets eaten by your cassette player, and has no skip functionality.


Olivia Rodrigo fans - who presumably were generally not part of the first wave of cassette consumers - are perhaps yet to get that memo, having bought nearly 8500 copies of her album 'Guts' on tape during its first week of release. It’s worth noting that those sales alone account for more than 6% of all cassettes sold, which is definitely a sign of, well, something worth noting.


That made 'Guts' the highest selling cassette album of the year, unsurprisingly. But it wasn't enough to get the record into the UK album top ten for 2023, which was topped by The Weeknd's 2021 greatest hits album 'The Highlights', followed by two Taylor Swift records - 'Midnights' and '1989 (Taylor's Version)' - the latter of which was actually released in 2023.


Miley Cyrus hit 'Flowers' tops the UK singles chart for 2023, followed by Dave & Central Cee's 'Sprinter', and RAYE and 070 Shake's 'Escapism'. Seven of the top ten tracks of the year were by or involved female artists, which will surely - surely - mean that the best artist shortlist for this year's BRIT Awards will not, like in 2022, be all male, especially now they've extended that shortlist to ten.


Noting the success of female artists in the charts this year, BPI CEO Jo Twist says: “Whilst work continues towards achieving full representation for women across the music industry, 2023 has been a brilliant year for women in the Official Charts".


"There is a more diverse range of recording artists than ever achieving great success with the backing of their labels", she adds. "Women spent more weeks at number one on the Official Singles Chart than in any previous year, while seven of the ten biggest tracks were by women. This should be celebrated, but without complacency, and our work in the music industry continues to ensure that this becomes the norm".

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CMU GUIDE: AI + MUSIC

Artificial intelligence + the music business: CMU's guide to (nearly) everything that mattered in 2023

There was no shortage of news about AI in CMU in 2023. 


With AI technologies getting ever more sophisticated, with more tools to employ and opportunities to pursue, and with many of the important legal questions yet to be answered, it's important to understand what happened with AI and music in 2023 to be fully prepared for 2024. 


As with society at large, artificial intelligence became a much bigger talking point within the music industry during 2023, as music creators and music companies explored how AI can enhance their work and enable new creative and commercial opportunities.


Of course, the recent attention is simply the latest chapter in the ongoing story of AI. Artificial intelligence technology has been in development for decades and the impact of AI on the music industry has been discussed in some quarters for years. 


Nevertheless, AI is now much more in the public consciousness, partly because the sophistication of AI is increasing fast, and partly because lawmakers are now giving much more serious consideration to how they should regulate it. 


With increased interest in AI - and increased access to AI platforms and products - 2023 has seen many music-makers and music companies explore how generative AI can be used as part of the music creation process. This includes what possible new products and experiences AI can facilitate; and to what extent the AI models that generate music from scratch are a threat or an opportunity for the music industry.


There was a lot of discussion in 2023 within the music community about how AI will impact on music creation, music marketing, and the music business more generally.


There are clearly opportunities created by AI, and many ways that AI technologies will enhance the business.


An increasing number of music creators and music companies are exploring and identifying way to capitalise on those opportunities, and figuring out which AI products and services may offer ways to enhance their work.


Read CMU's (very) deep dive guide to the deals, disputes and debates, lawsuits and lobbying, and innovation and exploration that informed the conversation.

Read CMU's guide to AI + music

CMU MASTERCLASSES

CMU Masterclass: Music + AI In 2024

CMU's virtual masterclass Music + AI In 2024 takes place on Tuesday 20 Feb. Attendees can access the session live on Zoom and then on-demand via the CMU learning platform. Click here for information on all of the upcoming CMU online masterclasses and to book your place. 

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In case you missed it...

You can pretty much guarantee that just after you shut your laptop and clock off for a well-deserved Christmas break, there will be something that pops up that needs your attention. Here are a few stories that broke while CMU had our feet up in front of a merrily crackling Yuletide fire which we thought deserved some attention.


Linkfire announces change to C-level team, de-lists from NASDAQ First North exchange

Extraordinary General Meeting at Linkfire sees CEO and CFO exit and company to delist from Stockholm First North stock exchange. The Copenhagen-based smartlink platform widely used by artists, record companies and podcasters, has ended the year with a double announcement.


Nevermind artwork lawsuit revived on appeal

The Ninth Circuit Appeals Court in the US has revived the lawsuit against Nirvana in relation to the artwork for their ‘Nevermind’ album - appeal judges concluded that claims that the album cover constitutes “child pornography” cannot be dismissed on the basis of the statute of limitations.


More changes at Utopia as investors demand more control, increased oversight

An Extraordinary General Meeting held on 20 Dec 2023 by Utopia Music has seen investors take greater oversight of the company – including appointment of a new Chair, which sees co-founder Mattias Hjelmstedt stepping down as Chair but keeping his seat on the board and €15 million fresh investment from syndicate of existing investors - in what one source told CMU was a “well-orchestrated coup”.


Hipgnosis Songs Fund cautions investors about latest catalogue valuation

The board of the Hipgnosis Songs Fund has warned investors to exercise “a higher degree of caution” in relation to the latest reduced valuation of the company’s songs catalogue, confirming ongoing tensions between the fund and its advisor Hipgnosis Song Management.



Google agrees to $700 million settlement of app store legal case - though concessions on app rules criticised for being too narrow

Google will further evolve its rules around in-app payments on Android devices as a result of a massive $700 million settlement of a competition law action that involved Attorney Generals of every US state.