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CMT Will Lean on Nashville to Continue the Network’s Ratings Growth Features the series for the first time in Viacom's upfront By Jason Lynch Last June, Viacom was wrapping its upfront negotiations just as CMT was rescuing the drama Nashville, which had been canceled a month earlier by ABC. So, as CMT heads into this year's upfront market with a Nashville-fueled ratings bump, the country music network is eager to take full advantage of the series in its talks...
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CBS Successfully Reinvigorated Its Morning Show by Going Back to the Basics and Covering News Ratings are edging ever closer to rivals GMA and Today By Chris Ariens When CBS News set out to reinvent its morning show in 2011--after years of frequent hosting shake-ups failed to move the ratings needle-- the organization went back to the basics. "The problem with the show we were doing," said CBS News president David Rhodes, "was that it was a copy of somebody else's show. We...
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An Invigorated Viacom Is Bouncing Back and Scaling Down This Year After a Chaotic 2016 Upfront The company is ready to share its new strategy with buyers By Jason Lynch To call Viacom's 2016 upfront "chaotic" would be an understatement. With the future of the company very much in doubt (founder Sumner Redstone and then-CEO Philippe Dauman were publicly battling over the firm's future, and Viacom was widely expected to merge again with CBS), last year's upfront approach for Viacom was less about grabbing every...
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National Geographic Showcases ‘Genius,’ Its First Scripted Anthology Series at Its Upfront Event The show centers on the life of Albert Einstein By A.J. Katz As a way of strengthening its bond with both its audience and with the advertiser community at large, National Geographic is moving beyond its famed yellow border and going "further" in 2017. "Further" is part of a total Global rebrand that was set in motion last year with the genre-busting part-scripted/part-docuseries Mars, which has been...
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A+E Networks Marks Its Return to the Upfronts by Relaunching the Biography Franchise After sitting out last year, company is back to hone its brand messaging By Jason Lynch After sitting out last year's big upfront events, A+E Networks is back in the game this year. But that wasn't the only big return to tradition for the company, which also announced that it's relaunching its Biography franchise this spring. The company used its Tuesday night New York event, held at Jazz at Lincoln Center's...
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Pop Lands a Keanu Reeves Comedy Series and Syndicated Rights to The Goldbergs In its upfront slate, the network also branches out into scripted drama By Jason Lynch Pop, which targets "modern grown-ups" in their 30s and 40s who are nostalgic for '90s programming and stars, has landed its biggest '90s celebrity yet as part of its new upfront slate--Keanu Reeves. The actor, who starred in '90s hits like Speed, Point Break and The Matrix, and made a comeback with the John Wick...
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Crackle Hopes a Customized Streaming Experience for Viewers Is a Big Hit With Advertisers Network will focus on creating programming for a 'point-of-view' By Sami Main With Comedians In Cars Getting Coffee moving to Netflix, streaming network Crackle is determined to continue creating programming based around psychographics rather than demographics for its 18 million monthly viewers. At this morning's upfront presentation, the network rolled out the results of a study that looked at just that. The Sony-owned network did a deep...
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