"Programmatic is the worst thing that happened to advertising and is our only hope for the future." At ANA Masters of Marketing, marketing chiefs expressed doubts about programmatic media buying due to brand safety and ad fraud.
After working with parent company Discovery to create a Snapchat show for "Shark Week" in August, Group Nine Media has decided to form a new team focused exclusively on creating shows for social platforms.
"Good" asshole creatives differ from "bad" asshole creatives, Copyranter says. Here's a breakdown of traits the bad ones possess.
European Union regulators are cracking down on Google and Facebook for their use of data and use of their market dominance. Subscribe to Digiday+ to read about how the duopoly is being penalized in Europe.
From Glossy: Many beauty companies are investing in augmented reality to let customers virtually try on makeup, and tech platform ModiFace is emerging as the go-to provider for these experiences.
Don't miss tonight's regular deadline to enter the Digiday Video Awards, honoring the best in digital video. Enter categories like Best Brand Video, Best Video Ad, Best Live Moment and much more by clicking here.
Ad fraud impacts as much as a third of mobile ads, and Russian hackers are siphoning three to five million dollars a day from video advertiser budgets. Get the guide to learn about the four burning issues in marketing technology. Sponsored by TUNE.
