CMO’s essentials for an award-winning sonic strategy Master your sonic branding with Amp's Global CMO, Uli Reese
ClickZ Daily: February 25, 2022 |
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| Good morning! The new world is fast-moving towards screenless ecosystems and brands don’t just need to be seen, they need to be heard at a global as well as local level. In our Fast Five video series, Uli Reese condenses 20+ years of his experience as an Emmy Winner, industry leader, and Global CMO to share exclusive advice on how CMOs can pioneer a sonic branding strategy. He also discusses his work with Mastercard’s sonic branding that won gold at The Transform Awards Europe in 2021. Dive in to know more! |
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Brand awareness Kamaljeet Kalsi Key factors CMOs need to know and consider for a successful strategy |
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Content & Experience Elizabeth Roscoe Read more |
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| Content Melanie Deziel How global brands can optimize their marketing by observing what’s working for small and independently owned businesses Read more |
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| B2C Kamaljeet Kalsi When too much technology is your road blocker, how do you tackle marketing transformation? Read more |
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| Advertising & Promotion Lauren Lee The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while being compliant Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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