🎛️ Cloudflare rolls out a way for sites to charge AI crawlers for access

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6 marketing team silos you need to break down, and how to do it

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Jul 02, 2025

AI has made life tougher for content providers of all sorts. Generative search answers are hurting site traffic, and slop is overwhelming everything. What’s worse, the creators and providers didn’t get a dime for providing genAI engines with training data!

Cloudflare to the rescue! The content delivery/cybersecurity supplier has unveiled “pay per crawl,” a way for site owners to charge AI bots for access. It’s still only in a limited beta, but the company expects it to grow significantly.

Also, Alexander Melone lays out how a little fun interactivity can do big things for your email campaigns.

Constantine von Hoffman
Managing Editor

Marketing artificial intelligence (AI)

Cloudflare rolls out a way for sites to charge AI crawlers for access

The company will also block AI bots by default on new user accounts.

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6 marketing team silos you need to break down, and how to do it

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.

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Interactive emails give your sales funnel a competitive edge

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Lessons from letting AI vibe code a landing page

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What else we're reading

Good reads and conversations to help good marketers get better.

What skill must digital marketers master to stay irreplaceable? “Nothing we do works anymore and I never felt so hopeless.” Reddit is being spammed by AI bots, and it’s all Reddit’s fault SEO is already DEAD Thanks To Google Is employee advocacy the new inbound? What makes you dislike marketing?

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

NEW! Enterprise Digital Asset Management Platforms Generative AI for Content Creation B2B Data Enrichment and Hygiene Email Marketing Platforms Identity Resolution Platforms Marketing Work Management Platforms Marketing Automation Platforms Customer Data Platforms. Call Analytics and Conversational Intelligence

What they're saying

“Most consumers like interactive content, but marketers have been slow to adopt it. Granted, gamification isn’t a good fit for every brand (“Spin the Wheel for Free Legal Advice!”), but even the most serious business can use interesting innovations to keep customers engaged.” – Alexander Melone in Interactive emails give your sales funnel a competitive edge. “With every marketing dollar under scrutiny, the ability to measure brand’s impact is a strategic edge. By choosing the proper methods, aligning with business goals and investing in analytics, you can move beyond gut feel — proving brand value and securing long-term investment.” – Matt Wakeman in CFOs want hard numbers, not brand vibes.