The fiercest battle being waged between Amazon, Google and Microsoft is over cloud computing — Google’s deprecation of the third party cookie will open media and advertising up as new fronts in that war.
| The fiercest battle being waged between Amazon, Google and Microsoft is over cloud computing. Google’s deprecation of the third-party cookie will open media and advertising up as new fronts in that war. This is the fifth piece of The Long Goodbye, our 10-part editorial series covering life after the third-party cookie. Visit our continuously updated landing page here and read more below. As the media industry begins to turn itself upside down before Google ends its support of third-party cookies, large cloud tech companies including Google, Amazon and Microsoft are using the upheaval as an opportunity to try and grow their cloud businesses. Apple's Mail Privacy Protection will scramble the plans many publishers had for their newsletters. In 1996, Bill Gates infamously stated that “content is king.” In 2021, it might make sense to append “user-generated” at the beginning of that statement. Lockard & Wechsler Direct, a 30-year-old performance marketing agency, is one of several shops trying to pick their way through a more complicated TV marketplace. Other things to know about Brands, agencies and publishers: How are you utilizing streaming audio in your marketing mix? Take this survey and we’ll send you a $5 gift card with the results. Sponsored by Podsights. More than ever, marketers are evolving their creative processes to make sure all audiences can see themselves represented in campaigns. Sponsored by Google. The emergence of CTV has changed the way marketing teams operate. While performance and brand marketers previously had very different goals, they can now work together. Sponsored by MNTN. | | |
|
howdy! howdy! howdy! howdy! howdy! |
