Clorox names first female CEO; PR Daily's CSR Awards winners; Content lessons from the Girl Scouts; and more

DAILY SCOOP

Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity

Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.

PR DAILY AWARDS

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program.

CRISIS COMMUNICATIONS

Girl Scouts’ content director on the 3 questions every brand should ask their audience

A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.

THE WORKPLACE

What can be learned from New Zealand’s return to work

The island nation is on the other side of its COVID-19 crisis, and has reopened its economy. Here’s what can be taken from the Kiwis' restart.

CRISIS COMMUNICATIONS

5 tips to increase trust in the COVID-19 era

With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?

DAILY SCOOP

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.

WRITING & EDITING

How to identify and remedy 5 common errors in vertical lists

Needless repetition underlies several of the missteps. Inconsistency is at the root of others. Using certain techniques will keep your bulleted elements fluid and concise.

STORYTELLING

How to make sustainability a key part of your message

One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience.

RAGAN AWARDS

Showcase your engaging videos, visuals and virtual events

Ragan’s Video, Visual & Virtual Awards will recognize the best virtual experiences and visual storytelling work from the past year. Don’t miss the Friday, Aug. 21, entry deadline.

COVID-19

How LogMeIn rose to the occasion during COVID-19

The company behind GoToMeeting was positioned to have a big impact as businesses turned to remote work during the pandemic. Here’s how it made the most of this moment.

THE WORKPLACE

Microsoft’s predictions for the future of work

The tech giant foresees an end to the traditional 9-to-5 workday, but there may still be hope—and need—for physical offices.

A DAY IN THE LIFE

Heron Agency’s leader: Social media will lead post-COVID-19

Here’s how Noreen Heron is helping her clients and colleagues think about the future of the comms industry after the pandemic is in the past.

PR DAILY AWARDS

Don’t miss this Friday’s Content Marketing Awards late-entry deadline

This is your last opportunity to submit your impressive content marketing assets, campaigns and projects. All entries must be received by this Friday, July 31, at 11:59 p.m. Central time.

COVID-19

Remote workplace culture requires a strong, healthy foundation

With workers forced to telecommute, here’s how organizations and comms groups can make sure employees feel connected and engaged.