Procter & Gamble to McDonald’s, Pernod Ricard to PepsiCo, big marketers pledge to curtail media dollars that help fuel racial basis.
| People are campaigning against racism everywhere, and marketers are very eager to let them know that they are on, well, some kind of campaign too. Since the resurgence of the Black Lives Matter movement in May, marketers from McDonald’s to Pernod Ricard to Pepsico have pledged to think more carefully about whether their media dollars help fuel racial bias. Usually, marketers try to spotlight those prejudices with equality awareness ads that invariably stop short of righting those wrongs. But these latest moves go a step further. Read more below. “An estimated 5% of marketing industry spending is invested in businesses that are owned by black, Hispanic, Asia pacific or native Americans,” said Marc Pritchard, the chief brand officer at Procter & Gamble. Quibi’s demise is not the death knell for premium short-form video. But it does show the challenge of building a business around TV-quality, YouTube-length shows. While some Substack creators are out in market hustling up their own ad partnerships, the platform’s most popular writers now routinely get cold pitches by everything from cryptocurrency startups to media brands. There are other added benefits for publishers to have ticketing on their virtual events, beyond the revenue. Other things to know about Last chance: The Digiday Awards will honor the companies, campaigns and creative modernizing media and marketing. From Most Innovative Creative Agency to Best Use of Social, don’t miss your chance to gain exclusive recognition from Digiday. Learn more and submit before the last chance deadline today. In this new report based on research into over 300 marketers, learn the full range of tactics that brands and agencies are using to discover, distribute and scale user-generated content in a transformed advertising landscape. Sponsored by Cohley. | | |
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