WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

OCTOBER 3, 2019

Customer Data Needs Periodic Cleaning

During its purification project, Cardinale found a high percentage of outdated, incomplete or mismatched information.

Full Story

Advertisement


Customer retention and loyalty are crucial for dealership success. Join ELEAD1ONE for a live webinar to learn personalization strategies to outperform your competition.

Alexa Auto Just Getting Started, Amazon Exec Says

“As we say at Amazon, it remains Day One,” says Arianna Walker, chief evangelist at Alexa Automotive. “We will continue to innovate.”

Full Story

Making Customers Feel Special

At Garth Blumenthal’s Mercedes-Benz dealership, “price is way down the list,” he says of customers. “It’s more about the guest experience.”

Full Story