TechCrunch Master Template TechCrunch Newsletter
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| In todayâs top story, Cisco makes a mega acquisition of Splunk. The $28 billion deal gives Cisco an observability platform that Ron Miller reports âcould fit nicely into its security business to help customers better understand security threats, while also helping parse oodles of log data to resolve other problems like helping understand system failures or troubleshoot myriad issues across a broad array of enterprise systems.â Get the scoop. Meanwhile, over at YouTube, there is a lot going on. Its Shorts features are getting some generative AI love with Dream Screen, there is a new app called YouTube Create and new AI creator tools. And our Startup Battlefield winner is . . . BioticsAI!!!! |
| | Image Credits: Bloomberg / Getty Images |
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| | | Image Credits: David Paul Morris/Bloomberg / Getty Images |
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| For his latest TC+ column, growth marketer Jonathan Martinez dug into a topic every startup faces at some point: How to allocate a budget for your first paid marketing campaign. Starting with a hypothetical $10,000 budget, Martinez answers the following questions: Which channels should a startup leverage? How should a budget be created? Which tests are the most important in the early stages? “In the early days of your startup, itâs important to be as efficient as possible, not only with this $10K budget, but also with your time,” he writes. TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code âDCâ for a 15% discount on an annual subscription. Read More |
| | Image Credits: Westend61 / Getty Images |
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