Good morning, Marketer, and what a mixed bag. Hopefully we have something for everyone today. A look at the inner digital workings of one of the world’s most famous and popular entertainment companies, Cirque du Soleil. A step-by-step guide to maximizing next year’s email marketing budget. And how to prepare for a massive influx of “machine customers.” Not familiar with that term? Think of Siri, Alexa and the rest of the gang, willing and able to stay on the line until customer service answers, no matter how long it takes. Kim Davis Editorial Director |