Dear John, In 2016, The University of Texas at Austin launched Project 2021, hoping to redesign and revamp its undergraduate experience. Less than two years later, the project is dead. Implementing major change on your campus is costly, time-consuming, and complex, so it is critical that you communicate effectively with stakeholders before implementing your action plan.  Get strategies to help you lay the groundwork for campus transformations with The Chronicle's latest issue brief, Preparing for Tough Conversations: How to Set the Stage for Major Change on Your Campus. While difficult workplace conversations are rarely enjoyable, meaningful and productive talks are more likely to result in successful outcomes. Get your copy for insight into: Developing strong relationships that will help you establish credibility Anticipating conflict while providing constant communication to stakeholders Strategies for communicating your vision, getting buy-in from campus skeptics, and navigating shared governance How to collect and analyze data to make the case for change How to frame a crisis as an opportunity to bring about positive transformation Purchase this essential issue brief and be prepared to guide your institution through the complex challenges facing higher ed today. Sincerely, Erin Erin Gajarsa Director The Chronicle of Higher Education 1255 Twenty-Third St., N.W.  Washington, D.C. 20037