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Chobani and Michel Gondry Break Into Organic Song in Wieden + Kennedy’s Debut Brand Campaign Yogurt giant makes beautiful music from fruit By Patrick Coffee America's top Greek yogurt brand has a fresh new message to share with the world: All we need is love ... and fruit. Lots of fruit. After launching a couple of product-centric ads earlier this year, Chobani debuted its first big brand campaign from new creative agency of record Wieden + Kennedy and director Michel...
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It’s Time for Marketers to Change How They Select and Reward Influencers Don't just pay for mentions. Help build a career By Kerry Perse Once upon a time, influencers were just regular people who used social media to share their opinions, lives, projects and passions to those who would listen. And listen they did. Studies show 92 percent of people trust recommendations from other people over brands. Teens have a seven times higher emotional attachment to YouTube stars than...
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4 Key Teachable Moments for Marketers Who Create Mobile Content Focus on the consumer and make sure to delight them By Michael Burgi Adweek partnered with Bloomberg Media to present insights from leading marketers and analysts around the topic of "Marketing In an Interruptive World." The first installment, focusing on Mobility and Content, took place at Bloomberg's headquarters on the morning of March 28. Following a presentation by Bloomberg Intelligence's U.S. director of research Paul T. Sweeney, Adweek...
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As Soda Loses Its Sparkle, Coca-Cola Is Transforming Into a ‘Total Beverage Company’ It's reducing sugar in 500 drinks and building out other beverages By Christine Birkner Coca-Cola isn't just a beverage company. It's arguably the beverage company, a global behemoth that sells 500 brands in 200 countries, and one of the most iconic corporations to call Atlanta home. The 131-year-old company has endured and thrived on a similar trajectory as its resilient city, said Ted Ryan, Coca-Cola's historian and director of...
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Home Depot Now Makes $5 Billion Online, but a Stellar Store Experience Remains Its Top Priority How the retailer meets the changing needs of contractors and consumers By Christine Birkner Home improvement can be a challenging proposition, particularly if you don't know a socket wrench from a round head ratchet. Two retailers, The Home Depot and Lowe's, have been helping consumers solve these problems for the past few decades, and they basically have the market cornered. In terms of brand perception, they're neck and neck,...
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Q&A: Atlanta’s Mayor on the Secrets to His City’s Success Attracting, Retaining and Growing Brands Kasim Reed says regional cooperation and talent are key By Susanna Capelouto Atlanta Mayor Kasim Reed is in his last year in office, wrapping up two terms that saw the city grow in both population and economic opportunity. A Democrat credited with fixing the city's pension system, balancing the budget and growing Atlanta's cash reserves to $175 million dollars, Reed has also been an active player in...
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What Cities Across America Can Learn From Atlanta’s Financial Tech Boom And how the ATL got the nickname 'Transaction Alley' By Marty Swant Over the past few years, Atlanta has become somewhat of a Southern powerhouse in the financial technology world, attracting companies, talent and revenue that have put the Empire City of the South at the center of the burgeoning industry known as fintech. While Atlanta might be more famous for peaches than processing payments, the city...
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