| | | In this month's round-up of key digital marketing stories from China, we look at some recent movements in Chinese ecommerce, including the withdrawal of Amazon from China, and the results from JD.com’s massive 618 holiday sale. Plus, slow ad sales and ad fraud continue to pose major problems, and tech giants Tencent and Bytedance are preparing to go toe-to-toe in the gaming sector. |
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| Gamification Marketing Best Practice Guide
This report explores why there is a strong case for investment in gamification marketing, how to plan an effective strategy and deliver it well, including capturing data and achieving viral reach. It also looks at which brands have done it well, and considers what the future holds for gamification. |
Digital Transformation Monthly – June 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends. |
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| | Savvy marketers know building a great product is just the first step — after all, you’ve got to drive awareness and make people want to buy it. You don’t have to be a big brand with a big budget to map out an effective strategy for day one and beyond. In this webinar Bazaarvoice and Econsultancy, will walk through the anatomy of a successful product launch. |
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| | Neural matching is Google’s AI technology that connects search terms with concepts. Often, the queries people type in don’t match the keywords of the content they’re looking for so Google uses AI to try and connect them. In this article, we explain how this is different from RankBrain and what marketers should do to optimise for it. |
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+44 20 7970 4322 | | Econsultancy New York
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+1 212 971-0630 | | Econsultancy Singapore
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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