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The digital lifestyle shapes the China NEV market.
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New Energy Vehicles in China and the Digital Lifestyle
China’s consumers are among the world’s most digitally obsessed. NEVs are a basic building block for a digital lifestyle.
While government policy may be paving the way, Chinese consumers are shaping how, and how quickly, automakers and suppliers are crafting their China strategy. “I am amazed at how technically savvy Chinese customers are and how they embrace technology. WeChat has everything,” Jennifer Goforth, chief electrification engineer at General Motors China, tells Wards Intelligence. “That digital lifestyle is part of every day. I can go up to a fruit stand and
pay digitally. (Chinese consumers) expect a seamless experience.”
Convenience is a key word in China’s NEV market. Living a digital lifestyle requires giving up a lot of information and therefore sacrificing privacy. “Privacy is a foreign concept,” David Xu Daquan, executive vice president at Bosch (China) Investment, tells Wards Intelligence. “(In China), people exchange data for convenience. This is one reason we think the automotive industry in China will be different compared to other
countries, and will be leading,” especially in electrification, connectivity.
Learn more about how the digital lifestyle drives the China EV market by purchasing our report.

Report Options:
Single-User Report: $2,750
Enterprise Access Report: $5,995

You can also buy NEV Sales Forecasts
The China Report may also be purchased with detailed volume forecasts in Excel spreadsheet format through 2028 in conjunction with our forecasting partner, LMC Automotive. This option includes NEV Sales Forecasts by type and by company, as well as segment and forecasted model count by company.

Report (with data in Excel) Single-User: $6,250
Report (with data in Excel) Enterprise: $9,495
 

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