On the first day of NewFronts, connected TV platforms pitched the size of their footprints, and ad-supported streamers announced new original programming.
| The first day of the Interactive Advertising Bureau’s 2021 NewFronts event kicked off yesterday, with presenters giving a specific pitch: streaming TV reaches consumers that haven't bought into linear TV, which is declining. All this while cord-cutting is accelerating. Read more below. On the first day of NewFronts, connected TV platforms pitched the size of their footprints, and ad-supported streamers announced new original programming. For Digiday+ members, as the vaccination rate continues to rise in the United States, marketers here are feeling comfortable messaging around a return to normalcy. As governments aim to regulate social media to assuage problems with misinformation and election meddling, researchers are skeptical of restrictions in new political ad data from Facebook. Verizon Media posted its first quarter of year-on-year growth in four years in the fourth quarter of 2020. Its new owners, Apollo Global Management, could use the ad-tech infrastructure to deal the rest of its media assets a more favorable hand. In the last episode of the creator series, the Try Guys talk about allowing passion to guide their company's growth. Digiday caught up with Steve Sirich, general manager of the global advertising business at Microsoft, to hear how the company is pitching advertisers today and how work-from-home has impacted the company’s ad business. Other things to know about From direct-to-consumer advertising strategies to measuring targeted ads, we’ll go deep on all things connected TV at the Digiday Business of TV Forum LIVE. Every advertiser is competing for eyeballs in the in-app space, but the ones that are claiming share — and spend — are getting to them by the shortest number of steps. Sponsored by InMobi. As COVID-19 rewrote the rules around media consumption in 2020, media buyers had to rethink their playbooks for both traditional and and digital content consumption — and how paid subscriptions will work going forward. Sponsored by YouGov. | | |
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howdy! howdy! | Cheatsheets | | Cheat Sheet: What Yahoo offers Apollo Global Management | | Verizon Media posted its first quarter of year on year growth in four years in the fourth quarter of 2020. Its new owners, Apollo Global Management, could use the ad-tech infrastructure to deal the rest of its media assets a more favorable hand. | | |
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