| | As the Great Recession receded, one might have expected people to drift away from active economizing. Instead, US consumers across income levels added new retail venues (like digital resale) to their money-saving mix, while doubling down on older methods (like buying private-label goods). Thus, theyâre poised for serious bargain-hunting if the coronavirus yields a serious recession.
In Deal-Seekers 2020, eMarketer looks at the enduring popularity of economizing a decade beyond the Great Recession, with consumers across income levels buying private-label goods, seeking coupons, shopping at dollar stores, and so on—all portending whatâs to come as another recession looms. | In full, this exclusive report: |
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