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| Top Stories |  | | Ivy Liu |
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| | | | | It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year. | | |
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howdy! | | | | | In the packed DealBook conference in New York yesterday, owner Elon Musk bluntly told them to shove it. | | |
| | | | | As publishers and media organizations focus on first-party data, they’re realizing they need tools to help unify and activate it at speed and scale — and many are turning to CDPs. | | |
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howdy! | | | | | Even if a game isn’t make or break, sports leagues and brands want fans to be paying attention — and they’re hopeful new strategies will get it. | | |
| | | | | Teams often view programmatic advertising as starting with a broad funnel, but account-based marketing brings specificity and precision to programmatic ads by leveraging customer lists, lead lists, CRM data and more. B2B programmatic marketers are also experimenting with new formats and channels to drive audience engagement throughout the online user journey. | | |
howdy! | | | | | People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI. | | |
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| | | | | The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. | | |
howdy! | | | | | The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research. | | |
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