ChatGPT Traffic | Spring Books | Ad Targeting Pivot

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April 16, 2025

Today's Sponsor: How to Track ChatGPT Traffic in GA4 ChatGPT is becoming a valuable traffic source. It may not appear in a Google Analytics overview because the volume is small, but ChatGPT traffic is often the most engaging source, even more than organic search. I base those observations on my experience optimizing client sites for AI answers. I know of no studies examining why ChatGPT traffic performs well, but I have two theories: Like organic search, ChatGPT provides solutions to problems, with occasional links to external sites to learn more. People trust generative AI results because of the conversational format, akin to human dialogue. The trend may change as genAI tools become mainstream. Until then, monitoring AI traffic is essential. Track ChatGPT Referrals In Google Analytics 4: Go to Acquisition > Traffic acquisition, Below the graph in the drop-down, choose “Session source / Medium,” In the “Search” field, type “gpt” and click “Enter” to filter session sources. Then create custom reports to access the data quickly. Read article > A Message from Levanta Grow Amazon Sales without Ad Spend Amazon sellers know the challenge of rising ad costs and tight margins. Levanta's affiliate marketing program powers growth for Amazon sellers without increasing ad spend. Sellers pay creators and bloggers for referrals only when they drive sales. Download the all-new guide to learn more! Download guide > Spring Books on B2B, Nvidia, Bill Gates, More​ These seven new and upcoming titles range from practical advice to lessons learned by brilliant business leaders. Read article > Another Privacy Pivot in Ad Targeting Ad targeting, having shifted to individuals, is returning to content-focused. Read article > From the Archive: February 2022 Solo Brands Founder, Now Wealthy, Reflects Having sold Solo Stove, a company he co-launched in 2010, Spencer Jan ponders meaning amid financial freedom.. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast A Playbook for Influencer Marketing My 8-Step Ecommerce Hiring Process 🎯 Industry IQ Resources from our advertisers. Turn Your Social Media into Sales Channels 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.