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ChatGPT now recommends products directly in search results. The feature has no ads (so far). Hence any ecommerce business can presumably gain visibility for free.

The recommendations follow from relevant prompts with clear shopping intent. ChatGPT provides info on each product it recommends, including (i) customer ratings from multiple sources, (ii) pricing from multiple sellers, and (iii) explanations of its selections.

Here’s how to expose your products to ChatGPT.

Get in the Database

In a post titled “Help ChatGPT discover your products,” OpenAI states it is considering a product feed submission feature (likely similar to Google Shopping) and provides a form to receive notifications when it’s live.

Ecommerce businesses should sign up now to become early adopters — before other (bigger) brands.

The post also reminds merchants to ensure OpenAI’s crawler can access their sites.

Read article >

A Message from Strategic DB

Ecommerce Migration Checklist

Careful planning is key to a smooth migration from one ecommerce platform to another. Products, descriptions, customers, orders, reviews, images — all must transfer accurately. For 20 years, Strategic DB has managed successful migrations for merchants, agencies, developers. Download our all-new checklist to avoid common replatform mistakes. Download checklist >

Sell on Amazon without GTINs or UPCs

Marketplace items require some form of a product identifier unless exempted by Amazon. Read article >

Books on Tariffs and Trade Wars

Ten books by academics, regulators, journalists, and business practitioners can help merchants understand international trade and how it affects their businesses. Read article >

From the Archive: March 2019

Building an Ecom Business, Part 13: Raising Money

Launching an ecommerce business takes perseverance, passion, and, typically, money. Raising that money can be time-consuming and frustrating. Read article >

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