Today's Sponsor:

Diligent code hounds discovered Shopify variable names in ChatGPT’s JavaScript, leading to speculation that the ecommerce platform might soon announce a new AI integration.

Several sources reported finding the Shopify-related code on April 20, 2025, beginning with Alexey Shabanov’s article in TestingCatalog.

Shabanov displayed screen captures of the code and speculated that OpenAI might have an affiliate relationship with Shopify.

The article also noted that ChatGPT already has some ecommerce capabilities in its Operator research agent, including the ability to book travel and order groceries.

ChatGPT’s Code

Finding a Shopify reference in ChatGPT’s code is as simple as opening up the inspection tool in a web browser.

In Chrome or a browser derived from it:

Read article >

A Message from Pattern

End Product Content Chaos, Boost Sales

Stop wasting hours manually managing product info and assets. This playbook shows how a unified approach to managing your product content streamlines workflows, boosts efficiency, ensures brand consistency, and accelerates speed-to-market. Get the playbook >

Multiple Stores, 1 Backend: Pros and Cons

Combining storefronts into a single backend centralizes the data and streamlines oversight. But it comes with costs. Read article >

How to Track Visibility in GenAI Platforms

How can brands evaluate their inclusion in genAI answers? Three tools are attempting to fill that need. Read article >

From the Archive: September 2005

How to Choose A Shopping Cart

One of the decisions that must be made by ecommerce people is choosing the right shopping cart for their business. The problem is there is a lot to choose from — 137 to be exact. Read article >

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

From Model to Menswear Founder
Ecommerce Investor on Turnaround Tactics

🎯 Industry IQ

Resources from our advertisers.

Reduce Cart Abandonment with AI

🎓 Webcasts

Free, 30-minute streaming videos.

Drive More ROI from Meta and Google Ads

You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser.

Was this email forwarded to you? Subscribe here.

To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab.

Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.