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Social media: Community lessons from Reddit and Love Island

Econsultancy's Rebecca Sentance looks at the Love Island and Reddit partnership, describing it as the kind of 'slightly awkward brand-community interaction reminiscent of the earlier days of social media'.

Sentance argues it may have been a missed opportunity for ITV, and a reminder to marketers about the fundamentals of community, as some fans in the show’s subreddit were ambivalent about the tie-up.

 
UX - chatbot hype and accessibility

We chatted to Ve Global’s Nick Roberts this week who bemoans FAQs disguised as chatbots, producing a ‘hollow interpretation of personalised service’.

Will Grant, co-author of Econsultancy's UX Best Practice Guide (paywall) wrote this month about the fundamental problem with chatbots – "the language processing on the other end just isn’t good enough..." (LinkedIn).

Elsewhere in UX, Scope has produced a handy guide to subtitles, transcripts and closed captions (The Big Hack).

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