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Sept. 18, 2024
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Attributing Marketing Expenses by Channel
Some marketers now measure and attribute the cost of labor, technology, and services to individual promotional channels.The concept is simple. Many companies track only revenue from marketing channels without considering the expense of managing them. The result is often misleading bottom-line performance.
Channel ComparisonImagine a business with two marketing channels, A and B, each costing $1,000. Both generate 3,000 interactions from potential customers. However, Channel A converts at 2.5%, while Channel B converts at 4%.If both channels had a $75 average order value and a 25% gross profit margin, Channel A would produce $406 in profit, and Channel B would earn $1,250. Channel B is the clear winner when compared in this way.Just about every business would take the $1,000 invested in Channel A and double down on Channel B. After all, Channel B produces about three times as much profit.Read article >
A Message from Plivo CX
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Google's 'About this result' Explained
Google provides additional info on every organic search result behind the three dots to its right. Read article >
Link Building with Press Release Distribution
Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy. Read article >
15 AI WordPress Plugins for SEO, Content, Code, More
Artificial intelligence has supercharged WordPress plugins for all forms of launching, managing, and fine-tuning a website. Read article >
Q&A: Joe Natoli, Author of 'UX Team of One'
Having spent 30 years as an ecommerce user-experience practitioner, Joe Natoli has a thought or two. Read article >
From the Archive: December 2006
Craigslist.com’s Craig Newmark
Craig Newmark is the founder of the intensely successful Craigslist.com. As far as he is concerned, less is more when it comes to website design and his business. Read article >
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