Hi John,

Did you know that while streaming viewership keeps growing, linear TV still accounts for the majority of TV ad viewing time?

Here’s what the data tells us:

• Nine companies will generate $1B+ in CTV ad revenue by 2026
• Streaming CPMs are falling across major platforms
• By 2026, YouTube, Roku, and Hulu will account for about 4 in 10 gross US CTV ad dollars.

Discover the key drivers of linear and CTV advertising growth in our analyst report, “US TV and Connected TV Ad Spending Forecasts H2 2024.”

GET YOUR COPY

Sincerely,
Ross Benes
Senior Analyst
EMARKETER

Compliments of MNTN.