Marketing is undergoing a radical shift, starting at the very top. Rising customer expectations and the need to compete on brand experience are redefining the CMO role — and in some cases, eliminating it. Marketers can no longer keep to the status quo as empowered customers rewrite the rules of the game.

What does this mean for you as you look ahead to 2020? Download Predictions 2020: On The Precipice Of Far-Reaching Change to understand the forces in play and learn what it will take to drive results in a fast-changing landscape. Discover what will shape consumer decision making and brand affinity, and how marketers will adapt their approaches to authentically connect with customers. Also, get a glimpse of how regulation will upend key components of the marketing ecosystem.